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kogantaxthumbOnline retailer Kogan has imposed the world’s first tax on customers who use an outdated browser like Internet Explorer 7 for their purchases on its site.

Shoppers who stick with IE7 to purchase products on the recently updated Kogan website will be slugged an additional 6.8 per cent.

But customers who come to the site with IE7 can avoid the tax by downloading an up-to-date browser like a more recent version of IE, Google Chrome, Firefox, Safari or Opera using a pop-up on the site.

Kogan says the company was sick of wasting time ensuring its revamped website worked on Microsoft’s old IE7 browser.

“Internet Explorer 7 has long since passed its use-by date,” says CEO Ruslan Kogan.

The pop-up customers will see if they visit the revamped Kogan site with IE7The pop-up customers will see if they visit the revamped Kogan site with IE7

“It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”

“It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the internet economy millions of dollars.

Customers who insist on sticking with IE7 wll be slugged an additional 6.8 per cent on their purchaseCustomers who insist on sticking with IE7 wll be slugged an additional 6.8 per cent on their purchase

“Secondly, Kogan has established its market leading pricing by cutting unnecessary costs out of its business model. It makes little sense for us to be working so hard to deliver the best possible prices for electronics, and then being wasteful with our own IT spend.”

The hilarious new 6.8 per cent IE7 tax is effective today but customers can easily avoid the added cost with a simple browser update.

www.kogan.com.au

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